Corporate Strategy - Internationalisation

This full-English course takes place in the continuity of the Master 1.
As the later focuses on diagnosing the organisation,
here students are invited to broaden their corporate scope through internationalisation.
This is the reason why, as of now, both courses will be identified as
Corporate Strategy - Diagnosis in Master 1 and Corporate Strategy - Internationalisation in Master 2.
Assessment remains both oral and written-based.
Teamwork is a plus but not mandatory.

Strategy course M1 level

REVIEW: Strategic Action Fields; Key Success Factors; Competitive Advantage(s); Unique Selling Propositions; 5 Forces; Mapping; Value Chain; Life Cycles; BCG1; ADL.

CORE CONTENT: Why Go Abroad; Only the Paranoid Survive; Positioning; Marketing; Cultural Dynamics; Planning; Pricing for International Markets; International Blunders; Cooperation Strategies; Crises Management; Conclusion.

Once the course is over, students understand the various levers leading to rationalised internationalisation, argued withdrawal and valued presentation of results.

Verbeke, A., & Lee, Ian (2021). International Business Strategy:
Rethinking the Foundations of Global Corporate Success.
Cambridge University Press.