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Strategic analysis and international development

  • Composante

    Institut d'Administration des Entreprises (IAE)

  • Volume horaire

    18h

Description

This course presents the dynamics of economic globalization, the main analytical tools for studying foreign markets and strategy options to develop operations at the international level. It uses a triangular analytical framework, "environment – strategy – organization", for understanding the many interactions business people have to manage.

Hand-outs and case studies are given to the students.

Course prerequisites

Basic notions in Strategy and Marketing

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Heures d'enseignement

  • Strategic analysis and international development - CMCM18h

Programme détaillé

INTRODUCTION: A TRIANGULAR FRAMEWORK (ESO)

CHAP. 1: MARKET GLOBALIZATION
I- Meaning
II- Drivers

CHAP. 2: STRATEGY PREPARATION
I- International political risks analysis
II- Competitive risks analysis

CHAP. 3: BASIC STRATEGIC OPTIONS
I- Strategic segmentation
II- Generic strategies
III- Market growth strategies
IV- Cooperation strategies

CHAP. 4: INTERNATIONALIZATION PROCESS
I- Market entry modes
II- Development modes (global/local dilemma)
III- Internationalization strategies

CONCLUSION: EVALUATING A COMPANY’S MARKET POTENTIAL

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Compétences visées

International market analysis.

Company’s market potential evaluation.

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Bibliographie

BARTLETT C., GHOSHAL S., BEAMISH P., Transnational Management: Text, Cases, and Readings in Cross Border Management, 6th edition, McGraw-Hill, Boston, 2010.

MILLIOT E., TOURNOIS N. (ed.), The Paradoxes of Globalisation, Palgrave Macmillan, London and New York, 2010.

PORTER M. (ed.), Competition in Global Industries, Harvard Business School Press, Boston, 1986.

USUNIER J.C., LEE J., Marketing Accross Cultures, 5th edition, Prentice Hall, London, 2009.

YIP G., HULT T.,Total Global Strategy, 3rd edition, Pearson, Boston, 2012.

 

Web sitesFind Articles-- Constantly updated searchable database containing over 5.5 million online full-text articles for free use, from over 900 publications, including high quality international relations and foreign policy sources (U.S.A.).Google Scholar-- "Enables you to search specifically for scholarly literature, including peer-reviewed papers, theses, books, preprints, abstracts and technical reports from all broad areas of research...to find articles from a wide variety of academic publishers, professional societies, preprint repositories and universities, as well as scholarly articles available across the web." Many international affairs sources are included (U.S.A.)World Press Review-- From theStanley Foundation, a monthly English-language digest of international press coverage around the world, covering periodicals in over 20 languages (U.S.A.).YaleGlobal Online-- This comprehensive and searchable web journal from theYale University Center for the Study of Globalizationfeatures many articles, lectures, news items, and links about globalization in its diverse aspects and effects (U.S.A.).

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