Anglais

Nombre d'heures

16.0

Niveau d'étude

Bac +4

Période de l'année

Semestre 2

Présentation

Objectives: The accent is placed on understanding authentic documents (oral and written) and improving oral expression ( aim C1 European level - Efficiency in a business setting). Business correspondence will also be dealt with.

Volume horaire

TD16

Syllabus

1.Feedback from work placement. Working abroad - cultural differences at work. Taking a gap year.

2. Gender marketing ; Strategies to attract women; Presenting a women’s product.

3. Advertising media and methods; Starting and structuring formal presentations; viral marketing, keeping control of a brand in social media

4. Presenting an advertising campaign: Creating a Buzz

5. Financial terms, managing investments; Emerging economies; Financial news.

6. Going Green: Eco friendly companies; Meeting to tackle a controversy caused by a new energy company.

7. New technology. The use of social networks in business.

8. Difficult situations in the workplace. Best and worst business decisions. Meeting to solve a human resources problem. Writing the minutes of meetings.

9. The language of meetings and teleconferencing. Simulating a teleconference meeting.

10. Doing business across cultures; Comparing different business cultures. Holding a meeting to solve the problems of an international merger.

11. The language of finance. Negotiating a contract. Talking about global economy.

12. Planning an event:Commonwealth games: marketing and financial aspects. Planning student games simulation.

13. Presenting a sponsorship pitch for an event: management, financial and marketing perspectives. (Oral presentation in groups of 3 and written report on project).

14. Dealing with a public relation problem and communicating to the press.

15. Business ethics. Environmental research. Organizing a cause marketing event.

Méthode d'enseignementEn présence

Type d'enseignementFormation initiale

Composante

Etudiants internationaux

Ouvert aux étudiants en échange

Lieu(x)

  • Poitiers-Centre Ville
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